We’re dedicated to advancing your programs and telling your story.
We’ll help you:
- Define and crystalize your ideas and messages
- Identify your target audiences
- Build your brands and membership
- Change minds – and change votes
- Raise awareness and visibility
- Build smart strategies for media, events and thought leadership
- Policy, Program Management, and Data Analytics
- Design and test ideas behind health plan design
- Foster innovative ideas and help execute pilot projects quickly and efficiently
- Integrate public-private services on behalf of communities and public health
- Facilitate thought leadership sessions that advance public policy and private sector support
- Manage the support to wounded warriors and veterans
- Implement change management plans that excite both internal staff and external customers
- Reengineer business processes to support better health and better healthcare
- Mine data and present it in fresh, compelling ways to senior decision-makers
We provide strategic guidance and implement our recommended tactics for clients in a variety of sectors:
We provide a full range of services. We use senior-level talent on each client engagement. On point. On time. On budget.
Strategic Communications Planning
We know communicators are all about “getting the word out,” and are often under intense pressure and time constraints to get their efforts covered by media. We understand. And we’re great at getting all of that done. But let’s first figure out what you want to accomplish. What are your long-term goals? Short-term imperatives? Which audiences need to hear your big message, but also something slightly different? What are the traps? Ward Circle Strategies will make your communications strategic communications. We like to start with a deep dive into your world, checking the landscape, understanding goals and priorities, identifying key dates, and building a smart plan around those realities. We have developed comprehensive outlines, from short term intensive campaigns to multi-year government efforts, for a diverse set of businesses and organizations.
Thought Leadership Planning
We work to further position you, and your organization, as the thought leader in your field – the voice of experience. An unbiased source, with a creative and innovative approach. We look at where you are, and where you want to be. We’ll develop strategies to increase your visibility, handing you the megaphone – so that you’re leading the discussion, and are the “go-to” source for stakeholders in your field. We help craft white papers, organize convenings that catalyze conversation, draft and place op-eds that share your insights, and place clients on panels and at podiums. We organize Blue Ribbon panels and advisory boards; book appearances on network (and key-market) television and radio; and rapidly and nimbly respond to inject you into news-breaking conversations.
Our team consists of some of the nation’s premier messaging and brand strategists. We have long worked together to effectively position brands for a broad range of clients, including businesses, non-profit organizations, political candidates, elected officials, cause campaigns, and fundraising drives.
For those times when getting out of the news means more than getting in, our battle-tested crisis communicators will help you know what to say, and when to keep mum on urgent and sensitive matters. We’ve led the way through crises with discretion and success, for government, and for firms in a wide range of industries, from travel and food to financial services. Our years as front line government spokespersons sharpened our urgent and nimble thinking. We’re sometimes cautious, sometimes bold – and sometimes both together. We’ve managed our clients through troubled programs, personnel crises, family and financial matters, and other issues of ethics, perceptions and disaster. We’ve turned down the heat on industrial accidents. We’ve reshaped public and employee opinion. And with our backgrounds in the newsroom, digital, government, public affairs, and more, we’re aces at keeping an eye out for your reputation.
Sometimes it’s the change itself that matters. Sometimes it’s just as – or more – important to get the word out about change. We do both. We have developed major change management strategies to motivate and inform employees in the government and private sector, customers, stakeholders, coalition members and voters. We understand how to craft separate messages and tactics for each unique stakeholder group, creating awareness, informing, and building buy-in.
Policy Development & Implementation
Need to figure out how to develop actionable policies and then put them into practice? Our team has been on point as government leaders and as advisors on major policy discussions of the day from health to immigration to law enforcement to education. We have helped shape intra-departmental policies for agency reorganizations, and have built new policies for inter-governmental collaboration and stakeholder outreach. And we don’t stop there – we are there with you when it is time to put ideas into action. We help guide organizations to thoughtfully embrace change and execute nimbly and efficiently – with little drama and lots of accolades. With our behind the scenes support – our clients have been recognized as effective change agents in their organizations .
We research, write, and design materials quickly – whether its a topical white paper to break new ground and stimulate national conversation, a multi-media presentation for a conference briefing, or materials to make you stand out at a trade show. We do tri-folds, signage, thumb drives, t-shirts, and a whole lot more. We know how to deliver your message and showcase your brand in smart, cost effective formats that break through and connect.
Testimony, Speech, Blogs & Op-Ed Drafting
We know that the words we put on paper, or on the screen, will see light under your name. We are experts at matching your voice and your expertise to the ears and sensibilities of your audience. We regularly draft first-person communications on behalf of senior Administration officials and business and non-profit leaders; whether they’re heading to the Hill, to address a conference, or share a perspective through a digital platform or Sunday op-ed. And when we build your presentations, we can bring you everything from the flow, the sound, and the visuals, to media support – and of course, words and scripts tailored to each presenter’s background, message and personality.
We sharpened our wits, and our pencils, as press secretaries and journalists. So it’s natural for us to craft the right pitch, at the right time to the right journalists, to connect with reporters the way we would have wanted to be connected. We regularly place our clients on news programs, and generate coverage in national, local and niche outlets. Our recent work includes placing representatives of Doorways to Dreams Fund, Mic, the Las Vegas Global Economic Alliance and US Global Leadership Coalition in leading print outlets, online, and on national TV, cable and radio shows.
Train with the ones who have been there. Ward Circle offers customized media training by experienced pros. Reporters. Executive producers. Guest bookers. And people who’ve done well on the podium and have excelled on the spot. We’ll make sure you know the “rules” and we’ll help you define, practice and present your messages. What to say. How to say it. And the pitfalls to avoid. We make it fun and productive.
Event Organization & Promotion
We know that every minute of every event is a reflection of your organization. It communicates whether you “get it”, whether you’re on the radar screen of the right people and have the right network, whether you have momentum, and whether people are listening to you and are on board with what you’re selling – be it an idea, or a product. When you hit your key messages and make that emotional connection with the audience, when the room is full of the right people, and when there’s the right sizzle and polish, or raw energy, or even low-key cool – you and your message takes center stage. Our team knows how to throw winning events: from packed-house news conferences, to intimate salons with industry leaders and policy makers, to multi-day summits attended by the First Lady. We design, script and produce gala fundraisers, receptions, fly-arounds, and bus tours. We’ll set you up in on-point locations on Main Street, on the National Mall, or around the world.
Digital & Social Media Strategy
Digital and social media are in constant flux. Let us be your guide. Ward Circle team members have sharpened their digital arrows with the world’s online titans. We can provide both strategies and content. We work not just with you, but also your partners and your friends. We’ll help you feed and harness, if not tame, the modern beasts of digital and social media.
We design and produce videos that tell complex stories in compelling and engaging ways. Our video for the Department of Defense, “This is the Military Health Service,”earned Ward Circle a Television, Internet and Video Association of DC Peer Award. Our short introductory film for the Disabled Veterans Assistance Foundation was shown at a White House Interagency Task Force meeting. Our video for the National Association of Community Health Centers debuted at the organization’s annual conference. Ward Circle can bring our award-winning expertise in video production to a variety of formats, from an online ad, to a 30 second spot for national TV or radio. We have the experience to make your ideas come to life on any screen.