Julie Anbender has over 20 years of experience building campaigns that combine branding, thought leadership and visibility for Fortune 50 companies, national non-profit organizations and startups (including her own). She spent the first half of her career in media and public affairs, directing the press operations and serving as a spokesperson for the U.S. Immigration & Naturalization Service, the Florida Governor’s office and a national political party. She has led and managed a variety of coalition efforts for industry groups and non-profit advocates.
Julie co-founded Ward Circle Strategies in 2010 in an effort to increase her ability to provide more hands-on service to select clients. She works on a variety of engagements ranging from helping a national non-profit develop its visibility and thought leadership on veterans’ employment issues, to supporting brand development of a startup digital media operation to advising a federal health agency on outreach strategies and marketing to customers.
Prior to opening Ward Circle Strategies, Julie spent almost five years as the day-to-day lead of the public affairs practice at The Glover Park Group. She joined the firm at its start-up phase, where she helped to quadruple the revenue of her business line, manage the growth of staff and the company brand during its rapid change, and private equity acquisition.
Julie spent six years at the global public relations firm Burson-Marsteller where she worked primarily on an effort to articulate the relevance and importance of public media and to protect the trusted PBS brand. PBS President Pat Mitchell asked her to play an in- house role at the organization during a crisis point, and served as Chief of Staff for a year.
3 Fun Facts
- Nothing substitutes for being “in the trenches” with your client – Julie’s first international business trip was to a war zone in Angola.
- She can tell you where to get the best Mexican food in Germany (really) as the Founding Publisher of the “Find-it Guide” for Americans living in the Rheinland Pfalz region. Started the venture as a military spouse at Ramstein. The booklet is now on the web and in its 16th print edition.
- Julie is a believer in lucky breaks and baptism by fire. Became DNC Press Secretary when her boss left to join a Presidential campaign…she barely knew the difference between a media advisory and a press release.