About Felix

Felix is an experienced public affairs, media strategies, advertising, government relations, and strategic communications professional with over 25 years of experience. He has worked extensively at the national, state and local level on media relations and Hispanic outreach.

Felix is also the Chairman of the National Hispanic Foundation for the Arts (NHFA), which he co-founded in 1997 with actors Jimmy Smits, Sonia Braga, and Esai Morales. The non-profit foundation has become a leader in promoting Latinos in the media, entertainment, and telecommunications industries.

Through NHFA, Felix has worked with Ward Circle Strategies on a number of public service outreach projects for the Latino community and other diverse populations, and he has also consulted on projects in his role as CEO of his own public affairs firm, TerraCom.

Most recently, Felix and WCS quickly developed the web series, InformaGente, featuring Latino celebrities and subject matter experts at the start of COVID to share tips about managing physical and mental health during the pandemic. The series also covers preparedness for wildfires, earthquakes and floods. InformaGente was a signature outreach effort delivered by Listos California, a public service campaign of California’s Office of Emergency Service (CalOES).

Felix began his career in Washington, D.C., as a Legislative Assistant to U.S. Sen. Lloyd M. Bentsen, Jr. (D-TX). He later became Director of Congressional Relations for the American Gas Association, and Vice President for Government Relations for the American Methanol Institute.

Felix has played active roles in Democratic Presidential campaigns, helping with Latino outreach and organizing celebrity fly arounds on behalf of the nominees over the decades. He has also helped produce convention content for targeted cable outlets.

He has been profiled in The New York Times, The Washington Post, the Los Angeles Times, POLITICO, The Washingtonian, The Huffington Post, CBS’s Sunday Morning, NPR’s Tell Me More, and on PBS’s Speaking Freely. Felix received the Mickey Leland Horizon Award from the National Association of Multi-Ethnicity in Communications. Felix has been a CNN contributor and a cast member of the CNN show “Take5.”

Felix received his J.D. degree from the University of Houston Law Center. He holds an M.A. in Curriculum and Instruction and a B.A. in Psychology, from The University of Texas at Austin.

Career Highlights

• National Hispanic Foundation for the Arts (NHFA), Co-Founder and pro bono Chairman,
• CEO, TerraCom
• VP, Government Relations, American Methanol Institute
• Director of Congressional Relations, American Gas Association

3 Fun Facts

• Felix was named by Hispanic Business Magazine as “one of the most influential Hispanics in the United States.”
• He received three degrees in Texas, despite the oppressive heat.
• He once taught nursery school.