California Office of Emergency Services, Listos California - Informagente
An innovative initiative born of the COVID crisis, used the power of celebrity to reach Latinos with critical messages during this challenging time.
Our team helped Listos California conceive of and launch InformaGente — an online conversation series — in partnership with the National Hispanic Foundation for the Arts (NHFA) and the League of United Latin American Citizens (LULAC). The program brought in familiar voices in both Spanish and English to reach communities across California with lifesaving information about COVID-19 with WCS-produced shareable video content distributed by celebrities, state and local agencies and partner organizations across social media.
The goal of InformaGente is to connect the Latino community with critical information on COVID-19 and how to prepare for other emergencies like earthquakes and wildfire.