Brain Injury Services
As part of a holistic communications improvement plan, Ward Circle Strategies worked with Brain Injury Services (BIS) to create a new website to better deliver their messages and information about their services. We restructured the BIS website to focus on their unique services, making it easier for providers, families, and survivors of brain injuries to engage with the organization and participate in its programs. We created a site that allows BIS to easily communicate to their patients and partners to help agencies and organizations better work together to serve survivors of brain injury and their families.
Goals
Our goal was to create a more organized, dynamic website that would be user friendly for audiences of medical providers, families, and survivors of brain injuries.
Tactics
- Created mockups
- Organized focus groups with survivors of brain injury persons for user testing
- Developed copy for the website following plain language principles to provide content that is brief, actionable, engaging, and appealing to readers at all literacy levels
- Reorganized and structured content to guide users through it quickly and easily
- Made the website more visually appealing, keeping in mind sensitivities of users with brain injuries
- Built a new WordPress website that is responsive for mobile devices
- Manually migrated the updated website while maintaining their existing e-commerce platform