We developed and executed a media strategy that delivered the U.S. Global Leadership Coalition’s (USGLC) message to targeted policymakers by placing hometown stories about their own constituents. The stories we generated not only addressed the power of U.S foreign assistance dollars on jobs and innovation in their own districts, but also helped contribute to the national conversation on foreign aid.
Using USGLC’s Smart Power Innovation campaign as the hook, we pitched stories outlining how several award-winning U.S. businesses, nonprofits, start-ups, and entrepreneurs are creating a local impact on jobs as well as an international impact on global health, renewable energy and sustainability with innovative products and initiatives that were developed with the help of U.S. foreign assistance seed funds.
We created multiple press releases and pitches for each and delivered on- message, timely stories in a variety of outlets and markets — from national outlets including The Hill, which ran a profile, to local daily newspapers like The Boston Globe, News & Observer, and The State, to public radio stations and TV news affiliates like NPR, CBS WRAL-TV and ABC-11. We also placed stories in local news outlets, business journals, and industry publications like the Tampa Bay Business Journal, The Tennessean and FoodserviceNews.