We worked with the development, communications and program operations teams at Paralyzed Veterans of America to raise visibility, expand thought leadership, and increase the donor base of its Paving Access for Veterans Employment (Operation PAVE) effort, a 1:1 career assistance program offered to any veteran and his or her family Ward Circle organized several key thought leadership gatherings, bringing together senior leaders from the White House, U.S. Department of Veterans Affairs, U.S. Department of Labor, and the Department of Defense, along with Fortune 50 companies.
We organized a Clinton Global Initiative panel, developed and facilitated a collaborative strategy session in Tampa, Florida with state and local leaders from the Governor and Mayor’s office, Chamber of Commerce, Society for Human Resource Management and Congressional offices. We also helped secure a seat at the table for PAVE in the California Governor’s office Veterans Leadership Corps initiative.
Along the way, we created a PAVE microsite, short videos, thumbnails, branded handouts, brochures, signage, and a variety of strategic presentations. These efforts contributed to wider recognition of PAVE’s on-the-ground work supporting veterans with holistic services for employment, along with their leadership in bringing together like-minded organizations to serve veterans more seamlessly. This helped lead to a variety of positive outcomes for PAVE, including: the U.S. Chamber of Commerce Hiring our Heroes program honoring PAVE with an award at its annual Veterans Day dinner, UPS committing $1 million over three years to support PVA, and a PAVE program alumni introducing the President at the White House’s Joining Forces anniversary event.