We worked with the development, communications and program operations teams at Paralyzed Veterans of America to raise the visibility, expand the thought leadership and increase the donor base of its Operation PAVE program, Paving Access for Veterans Employment, a 1:1 career assistance program offered to any veteran and his or her family
Our work included organizing several key thought leadership gatherings that brought together senior leaders from the White House, U.S. Department of Veterans Affairs, U.S. Department of Labor, and Department of Defense along with Fortune 50 companies. We organized a Clinton Global Initiative panel, developed and facilitated a collaborative strategy session in Tampa, Florida with state and local leaders from the Governor and Mayor’s office, Chamber of Commerce, Society for Human Resource Management and Congressional offices and we helped secure a seat at the table for PAVE in the California Governor’s office Veterans Leadership Corps initiative.
Along they way, we created a PAVE microsite, short videos and thumbnails branded handouts, brochures, signage, and a variety of strategic presentations. These efforts contributed to wider recognition of PAVE’s work on the ground supporting veterans with holistic services for employment, along with their leadership in bringing together organizations with like missions in order to serve veterans more seamlessly. This helped lead to a variety of positive outcomes for PAVE including: the U.S. Chamber of Commerce Hiring our Heroes program honoring PAVE with an award at its annual Veterans Day dinner, UPS committing $1 million over three years to support PVA and a PAVE program alumni introducing the President at the Joining Forces anniversary event at the White House.