We worked with Mic (formerly PolicyMic), a leading youth-focused online media company, and the White House in order to secure a partnership to host a competition offering young people the opportunity to submit ideas on how to educate and engage young Americans on the issue of health care. The contest delivered roughly 3.7 million impressions to the competition website and actively engaged nearly 40,000 participants in a single week.
The competition was launched at the December 2013 White House Youth Summit keynoted by President Barack Obama, where senior Mic leadership played a major speaking role. We recruited dozens of major strategic partners, including Rock the Vote, Young Invincibles, and the Center for American Progress’ Generation Progress to ensure broad reach and guaranteed impact.
Following the launch of the contest, we provided media relations and public relations support, securing Mic principal appearances on MSNBC’s Morning Joe and The Cycle, as well as featured pieces in Forbes, Politico, Capital New York, Yahoo Finance, and Upstart Business Journal, among others.