We worked with the Las Vegas Global Economic Alliance, the non-profit dedicated to growing the Las Vegas-area economy through community and business development. We created a visibility and messaging strategy to promote Las Vegas as an international city for business to supplement its legendary appeal as a tourist destination.
We dove in, providing intensive research, including an in-depth landscape analysis of competing cities and their economic development organizations’ marketing, messaging and branding efforts. We developed a thorough SWOT analysis of Las Vegas to identify opportunities and shore up weaknesses, targeting both key industries and critical geographic sectors. We crafted both short- and long-term media and brand strategies. We built outreach efforts to reach to a wide array of mainstream and specialized media. Our pitches and talking points showcased Las Vegas’ strengths ranging from smart water strategies to counter-intuitive family life, from its tops-in-the-nation percentage of women in tech jobs to its appeal to international trade markets in China and across Asia, and more. We also guided the organization’s crisis response and provided tailored media training to leaders, staff and board members.
Our team secured coverage for our client in both national and international media outlets within the first months of outreach, including a 14-minute segment on regional successes on NPR and a curtain-riser in China Daily promoting a southern Nevada trade delegation visit.