We helped the American Speech Hearing Language Association (ASHLA) grow its “Listen To Your Buds” campaign – a public service effort that encourages children to turn down the volume on their ear buds to protect their hearing.
We helped coordinate the expanded involvement of the consumer electronics industry through the Consumer Electronics Association (CEA) and individual members. We engaged key Administration and Hill players, and organizations like the National Foundation for Hispanics in the Arts. We also put together a family event and concert at the Recording Industry Association of America (RIAA) with Grammy award winning talent and the hosts of Sirius XM Radio’s children’s programming, along with the Presidents of CEA and the Parents Choice Foundation.
Our team also recruited TV and film star, Esai Morales to serve as a campaign spokesperson at the event, in a PSA and a morning show appearance on Univision’s morning program, Despierta America.
PSA for Listen To Your Buds campaign with Esai Morales: