Federally qualified health centers are probably the most important safety net providers in the United States. The Clinton, Bush and Obama Administrations have all increased funding for health centers are part of their health policy initiatives, recognizing that support for their contributions to serving both medically underserved and medically underinsured communities is bipartisan.
The National Association of Community Health Centers (NACHC) naturally saw veterans and military retirees as a great potential pipeline of committed, disciplined and confident employees. We worked with the National Association of Community Health Centers (NACHA) to both increase funding and expand the overall number of health centers to create a concurrent need to grow their workforce.
We organized and oversaw a kick-off event hosted by the First Lady, Michelle Obama and the CEO of the NACHC, during which the health center community pledged to hire 8,000 veterans over three years.
Following the event, we helped NACHC flesh out a strategy for reaching two key additional audiences and informing both the veteran community of what health centers did and where they were located and health centers about the qualities of veterans and how to reach them. We delivered national presentations on the NACHC veteran outreach effort, put together a ToolKit for both health centers and veterans, and produced a captivating video to tell the story of both.
As a result of our proactive development and execution of NACHC’s important initiatives, the health centers are well on the way to reaching their veteran hiring goals – and the military and veteran community is much more aware of this important resource in over 9,000 communities in America.