We worked with the Las Vegas Global Economic Alliance, a non-profit dedicated to growing the Las Vegas-area economy through community and business development. We created a visibility and messaging strategy to promote Las Vegas as an international city for business to supplement its legendary appeal as a tourist destination.
We dove in, providing intensive research and an in-depth landscape analysis of competing cities and their economic development organizations’ marketing, messaging and branding efforts. We developed a thorough SWOT analysis of Las Vegas to identify opportunities and shore up weaknesses, targeting both key industries and critical geographic sectors. We crafted both short- and long-term media and brand strategies.
Our team secured coverage for LVGEA in both national and international media outlets within the first months of outreach, including a 14-minute segment on regional successes on NPR, and a curtain-riser in China Daily promoting a southern Nevada trade delegation visit.