The Department of Defense operates one of the largest health systems in the world — serving almost 10 million Americans, to include uniformed service members, their families and retirees in the US and overseas. It comprises hundreds of military hospitals and clinics, a health insurance plan, public health services, and a significant medical research budget. The Defense Health Agency (DHA)  has relied on Ward Circle Strategies for over a decade to help shape communications, support policymaking, and deliver sophisticated healthcare analytics in order to develop and execute the military leaders’ vision for military medicine.

Tactics:

Our team has served in embedded capacities as senior consultants and day-to-day implementers, delivering:

  • Thousands of pieces of messaging and outreach content including strategic communications plans, digital and social media, and crisis communications support
  • Thought leadership and policy messages via senior leaders’ speeches, testimony, national and international conference presentations, op-eds, and press statements,
  • Internal communications messaging to over 150,000 medical personnel with key updates and progress on the Defense Health Agency’s efforts – including those to address COVID-19. 

Impact:

  • Greater awareness about the work of the DHA within the military community, partnerships with civilian medical institutions, and among federal policymakers
  • Improved  understanding  of key combat care, behavioral  health, and public health challenges, informing action steps that both organizations and individuals can take
  • Ongoing media coverage and expanded relationships with national journalists
  • Invitations for DHA leaders to share insights and information at thought leadership talks at global and national events