We needed a compelling story to communicate the mission of community health centers, and also the value of veterans as members of our workforce. Their strategies and their messages were on point and told the right story to many audiences, – Rear Admiral (Ret) Richard Bohrer, National Association of Community Health Centers.
Communicating, branding the initiative and creating powerful messaging, took many hours of interviews and research. This was followed by message testing with leadership and front-line employees in focus groups around the country. Ward Circle was able to produce a professional and extensive communications plan, along with many products to support the roll-out. Working with Ward Circle Strategies has shown me just how professional and effective consultants can be. Their performance and ability was above and beyond what was expected – Kerri Childress, former Director Health Systems Communications, U.S. Department of Veterans Affairs, current Director of Communications, Eunice Shriver National Institute of Child Health and Human Development.
WCS helped us hone our message, pitch our story, and prepare for media interviews. When a crisis issue occurred, the team jumped in and provided great counsel throughout the process. They went all in for us. – Christopher Altchek, CEO and Co-Founder, Mic.
Julie has a knack for seeing news hooks and opportunities and getting celebrities involved – whether that’s dialing into a radio tour she has set up – like with LeVar Burton from Reading Rainbow, or bringing the cast of Sesame Street to the White House to promote literacy or creating family activities with the newest puppet stars of a PBS KIDS show at the tents she helped organize at the National Book Festival, – Rachael Walker, consultant to WETA PBS station.
Ward Circle Strategies understood that we are a small non-profit with limited funds and resources. They seamlessly worked alongside our organization and became part of the team – while leveraging our existing relationships to build a bigger national and local presence. Ward Circle Strategies stepped up when we found out on relatively short notice that one of our high-profile projects was going to be announced by President Obama in the State of the Union, and quickly helped us think through and implement our live social media strategy, – Preeti Mehta, Doorways to Dreams Fund (D2D.)
The Ward Circle team has helped us produce extremely effective tools that introduced DVAF – a new non profit to a crowded space. The short video they developed has brought an emotional response from the audiences we share it with and an instant understanding of what our organization does and why it’s so important, – Amy Campbell, Disabled Veterans Assistance Foundation.
Working with Julie Anbender of Ward Circle Strategies this past year has shown me just how professional and effective consultants can be. Not only was her work performance and ability above and beyond what was expected, her demeanor was always positive and cheerful. What a joy she was to work with – and always the consummate team player, – Kerri Childress, Director of Communications, Eunice Shriver National Institute of Child Health and Human Development.