IronCore

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So far IronCore has created 10 entries.

National Military Family Association

We helped conceive and organize a groundbreaking two-day policy summit attended by First Lady Michelle Obama on the mental health of military families coping with deployment. We developed the event and its follow-up activities to help the National Military Family Association shape a critical conversation with military and civilian policy leaders about how the U.S. Department of Defense, the Service branches, Congress and the private sector could help improve their support for military children and spouses. Through an intensive literature review and interviews with Subject Matter Experts, we drafted an initial discussion guide for summit participants and organized a Blue Ribbon panel of civilian and military experts to weigh in before, during and after the event. Following the summit, we created a Community Toolkit containing action steps that a variety of stakeholders could undertake to help implement summit recommendations.

We developed the tools and a targeted outreach strategy that helped the Association’s development team raise $2 million in eight months to continue “Operation Purple”, a vital summer program that helps build military children’s resilience and strengthens family bonds. Our team used its wide network to create partnerships with corporate and foundation partners. We helped secure a landmark $1 million gift from Goldman Sachs Gives, and additional funds through a grassroots partnership effort with the Alliance of Fraternal Organizations as well as support from a variety of foundations and major donors.

We also helped secure needed pro bono services that helped the Association bring its vision of creating an app for military spouses to reality. Working with TechNet America, the Association received guidance and support to build out the app. The Association unveiled the product at a luncheon with Eric Schmidt and General Hayden.

Mic

We worked with Mic (formerly PolicyMic), a leading youth-focused online media company to secure a partnership with the White House. Together, they hosted a competition offering young people the opportunity to submit ideas on how to educate and engage young Americans about health care. The contest delivered roughly 3.7 million impressions to the competition website, and actively engaged nearly 40,000 participants in a single week.

The competition was launched at the December 2013 White House Youth Summit, keynoted by President Barack Obama. Senior Mic leadership played a major speaking role. We recruited dozens of major strategic partners, including Rock the Vote, Young Invincibles, and the Center for American Progress’ Generation Progress to ensure broad reach and guaranteed impact.

Following the launch of the contest, we provided media relations and public relations support, securing Mic principal appearances on MSNBC’s Morning Joe and The Cycle, as well as featured pieces in Forbes, Politico, Capital New York, Yahoo Finance, and Upstart Business Journal, among others.

Department of Veterans Affairs

We have supported the Department of Veterans Affairs on a variety of projects over several years — from addressing the President’s commitment to ending veteran homelessness to launching the Family Caregiver benefit to developing an employee-focused campaign to transform the patient experience – we have delivered strategic guidance and products that have been effective and well received.

We understand how the agency works, have strong relationships inside and have valued being part of important work to improve veterans’ health and wellbeing.

Here is a quick overview of some of our work with VA done as part of a multi-agency team with Burson-Marsteller, Atlas Research, Deloitte, Booz Allen and Sage Communications.

Addressing Veterans Homelessness –VA Office of Homelessness

We were the lead on developing a Strategic Communications Outreach Plan for reaching the homeless Veteran population; those at risk of homelessness and the broader network of family, friends and former military colleagues of this population. We conducted the qualitative research needed to inform our thinking— interviewing over two dozen stakeholders ranging from leaders of state VA agencies, to national and local non profits in the housing community and VA leaders on the ground. Our end product included a strategy and tactics spanning three years, along with recommendations for metrics to measure the effectiveness of the plan’s implementation.

Launching a New Benefit – VA Family Caregiver Support

We had lead responsibility to produce the Strategic Communications Outreach Plan regarding new, legislatively-directed benefits for families of severely wounded Veterans. This initiative had the intense interest of Congress, the White House and Veteran advocacy organizations. We conducted numerous in-depth interviews with both internal and external stakeholders; facilitated messaging sessions with VA leaders to develop the major themes, tagline and initial products for the communication effort; and then crafted a comprehensive plan that identified audiences, messages, outreach opportunities, and ensured the communications plan was integrated within the larger objectives of the Department and the Secretary.

Introducing a New Program Office – VHA Office of Informatics and Analytics

We developed the initial Strategic Communications Outreach Plan for a new office responsible for the collection and analysis of critical health information; and the oversight of high profile, Veteran-facing health information applications, to include My HealtheVet and the Virtual Lifetime Electronic Record (VLER).

Providing Policy Support – VA Office of the Secretary, Task Force on Warrior Care Coordination and Transition

We stepped in after an urgent request to help address a shortfall in support from a separate contractor to support this high visibility task force co-chaired by the VA Chief of Staff (John Gingrich) and Principal Deputy Assistant Secretary of Defense (Health Affairs), Dr. Karen Guice. We quickly established a work plan; supported all key stakeholders; developed briefing slides, background materials and drafted strategic communication strategies for the Task Force Co-Chairs.

Paralyzed Veterans of America

We worked with the development, communications and program operations teams at Paralyzed Veterans of America to raise visibility, expand thought leadership, and increase the donor base of its Paving Access for Veterans Employment (Operation PAVE) effort, a 1:1 career assistance program offered to any veteran and his or her family Ward Circle organized several key thought leadership gatherings, bringing together senior leaders from the White House, U.S. Department of Veterans Affairs, U.S. Department of Labor, and the Department of Defense, along with Fortune 50 companies.

We organized a Clinton Global Initiative panel, developed and facilitated a collaborative strategy session in Tampa, Florida with state and local leaders from the Governor and Mayor’s office, Chamber of Commerce, Society for Human Resource Management and Congressional offices. We also helped secure a seat at the table for PAVE in the California Governor’s office Veterans Leadership Corps initiative.

Along the way, we created a PAVE microsite, short videos, thumbnails, branded handouts, brochures, signage, and a variety of strategic presentations. These efforts contributed to wider recognition of PAVE’s on-the-ground work supporting veterans with holistic services for employment, along with their leadership in bringing together like-minded organizations to serve veterans more seamlessly. This helped lead to a variety of positive outcomes for PAVE, including: the U.S. Chamber of Commerce Hiring our Heroes program honoring PAVE with an award at its annual Veterans Day dinner, UPS committing $1 million over three years to support PVA, and a PAVE program alumni introducing the President at the White House’s Joining Forces anniversary event.

Doorways to Dreams Fund (D2D)

We devised an aggressive national and local media strategy for Save Your Refund (SYR), a nine-month campaign encouraging American families to save a portion of their tax refunds, culminating in a substantial “tax-time savings” promotion. We developed a two-pronged visibility and outreach approach that targeted thought leaders, strategic partners and consumers. Our team pitched and secured over 60 media hits on a national and local level including pieces on MNSBC, NPR and CNNMoney as well as secured $25,000 in additional support from a corporate strategic partner to fund augmented campaign outreach efforts.

We worked seamlessly with each level of the Doorways to Dreams Fund (D2D) team throughout the engagement to ensure that every detail was addressed. Our team developed the organization’s first media kit, provided talking points for principals tailored for each media outlet and offered timely, constructive feedback after each media interview. We were quickly able to pivot and help craft and implement a social media strategy for a high-profile launch of a client product – when it was revealed with less than 48 hours notice that President Obama would make the announcement during his State of the Union address.

Through strategic partner outreach and an aggressive earned media campaign, Ward Circle and the Doorways to Dreams Fund (D2D) team increased participation in online sign-ups by over 400%.

 

U.S. Global Leadership Coalition (USGLC)

We developed and executed a media strategy that delivered the U.S. Global Leadership Coalition’s (USGLC) message to targeted policymakers by placing hometown stories about their own constituents. The stories we generated not only addressed the power of U.S foreign assistance dollars on jobs and innovation in their own districts, but also helped contribute to the national conversation on foreign aid.

Using USGLC’s Smart Power Innovation campaign as the hook, we pitched stories outlining how several award-winning U.S. businesses, nonprofits, start-ups, and entrepreneurs are creating a local impact on jobs as well as an international impact on global health, renewable energy and sustainability with innovative products and initiatives that were developed with the help of U.S. foreign assistance seed funds.

We created multiple press releases and pitches for each and delivered on- message, timely stories in a variety of outlets and markets — from national outlets including The Hill, which ran a profile, to local daily newspapers like The Boston Globe, News & Observer, and The State, to public radio stations and TV news affiliates like NPR, CBS WRAL-TV and ABC-11. We also placed stories in local news outlets, business journals, and industry publications like the Tampa Bay Business Journal, The Tennessean and FoodserviceNews.

Naval Medical Center San Diego

We helped the Naval Medical Center San Diego develop a comprehensive strategy for its Integrated Health Community Initiative (IHCI), a hallmark of innovation within military medicine since its inception in 2012. The IHCI integrates social services into the clinical care setting and includes coordination and collaboration with health and wellness service providers across the community to improve providers’ ability to address the holistic needs of their patients.

Working as a subcontractor to Deloitte LLP, we focused on identifying and applying proven and emerging approaches for broad population health management interventions into the IHCI model, as well as those for military service members who are at greatest risk for acute complications arising from chronic disease.

We supported the development of a standardized approach to evidence-based management, patient activation, efficient navigation of the healthcare system, and effective care coordination among all providers. As a result of these efforts, the IHCI is expected to improve patient satisfaction and health outcomes and decrease healthcare utilization and costs for all TRICARE beneficiaries in the greater San Diego area.

 

Las Vegas Global Economic Alliance

We worked with the Las Vegas Global Economic Alliance, a non-profit dedicated to growing the Las Vegas-area economy through community and business development. We created a visibility and messaging strategy to promote Las Vegas as an international city for business to supplement its legendary appeal as a tourist destination.

We dove in, providing intensive research and an in-depth landscape analysis of competing cities and their economic development organizations’ marketing, messaging and branding efforts. We developed a thorough SWOT analysis of Las Vegas to identify opportunities and shore up weaknesses, targeting both key industries and critical geographic sectors. We crafted both short- and long-term media and brand strategies.

Our team secured coverage for LVGEA in both national and international media outlets within the first months of outreach, including a 14-minute segment on regional successes on NPR, and a curtain-riser in China Daily promoting a southern Nevada trade delegation visit.

American Speech Hearing Language Association (ASHA)

We helped the American Speech Hearing Language Association (ASHA) grow its “Listen To Your Buds” campaign – a public service effort that encourages children to turn down the volume on their ear buds to protect their hearing.

We helped coordinate the expanded involvement of the consumer electronics industry through the Consumer Electronics Association (CEA) and individual members. We engaged key Administration and Hill players, and organizations like the National Foundation for Hispanics in the Arts. We also put together a family event and concert at the Recording Industry Association of America (RIAA) with Grammy award winning talent and the hosts of Sirius XM Radio’s children’s programming, along with the Presidents of CEA and the Parents Choice Foundation.

Our team also recruited TV and film star, Esai Morales, to serve as a campaign spokesperson at the event, in a PSA, and a morning show on Univision’s morning program, Despierta America.

http://www.asha.org/buds/esai-morales/

National Association of Community Health Centers (NACHC)

Federally qualified health centers are probably the most important safety net providers in the United States. The Clinton, Bush and Obama Administrations have all increased funding for health centers are part of their health policy initiatives, recognizing that support for their contributions to serving both medically underserved and medically underinsured communities is bipartisan.

The National Association of Community Health Centers (NACHC) naturally saw veterans and military retirees as a great potential pipeline of committed, disciplined and confident employees. We worked with the National Association of Community Health Centers (NACHA) to both increase funding and expand the overall number of health centers to create a concurrent need to grow their workforce.

We organized and oversaw a kick-off event hosted by the First Lady, Michelle Obama and the CEO of the NACHC, during which the health center community pledged to hire 8,000 veterans over three years.

Following the event, we helped NACHC flesh out a strategy for reaching two key additional audiences and informing both the veteran community of what health centers did and where they were located and health centers about the qualities of veterans and how to reach them. We delivered national presentations on the NACHC veteran outreach effort, put together a ToolKit for both health centers and veterans, and produced a captivating video to tell the story of both.

As a result of our proactive development and execution of NACHC’s important initiatives, the health centers are well on the way to reaching their veteran hiring goals – and the military and veteran community is much more aware of this important resource in over 9,000 communities in America.